1) About New Launch Geylang East Avenue 1 Condo

 Development Name:  New Launch at Geylang East
 Property Type:  Residential
 Address:  Geylang East Ave 1
 District:  14
 Tenure:  99-year Leasehold wef 24 Jan 2014
 Est. TOP:  TBA
 No. of Floors:  17
 No. of Units:  250 (TBC)
 Developer:  S L (Serangoon) Pte Ltd [subsidiary of MCC Land (Singapore) Pte Ltd]
 Site Area:  6,238.1 sqm / 67,122 sqft approx.

New Launch Geylang East Avenue 1 Condo is a 99-year leasehold residential development by MCC Land (Singapore) Pte Ltd. Units come in numerous sizes ranging from 1- to 4-bedroom units catering to single professionals, couples starting up a new home and families too. The development occupies a reasonably good land size situated directly opposite the Geylang Public Library. Standing tall on 2 towers, this new launch comes with full condominium facilities near the MRT station.

Geylang East Avenue 1 Condo URA Map 1

Geylang East Avenue 1 Condo Public Library

New Launch Geylang East Avenue 1 Condo: Amenities

New Launch Geylang East Avenue 1 Condo is flanked by the Paya Lebar iHub on its right and the Kallang waterfront on its left. Paya Lebar iHub is a new growth area with 500,000 sqm of commercial space for the development of retail, offices and hotel. Kallang waterfront is a key growth area identified in the URA Master Plan. It is an extension of the greater Marina Bay. A spotlight is shone on Kampong Bugis to nudge the boundaries of URA’s planning foresight an extra mile. These developments will definitely present very good potential opportunities for New Launch at Geylang East by the mere fact that it is situated right in the middle of these 2 growth areas. Not quite out of its slumber as yet, New Launch Geylang East Avenue 1 Condo will have great potential to grow by leaps and bounds encouraged by its two immediate neighbours. With the government’s initiative to decentralize the Central Business District (CBD), Paya Lebar is one of the few areas whereby it will be groomed to become a CBD outside the main busy centre. Paya Lebar will be a magnet attracting businesses to set up shop here and with it comes working professionals who will be looking for homes to rent and purchase within this perimeter. Naturally New Launch at Geylang East will feature highly as one of the alternatives for homes to these expatriates.

In June 2014, the new Singapore Sports Hub at a cost of $1.33 billion opened its doors. This icon building at 35ha is 7 times the old National Stadium. This sparkling new landmark is another feather in Singapore’s hat that took 13 years to materialize after the idea was first mooted then. High floor units at the New Launch Geylang East Avenue 1 Condo will be able to enjoy this beautiful sight. The Singapore Flyer that is in the same line of vision as the Singapore Sports Hub may possibly be one of the views that residents at the New Launch Geylang East Avenue 1 Condo can see too. Enjoy brilliant fireworks in the night sky come every National Day.

If you need a spot of retail therapy, head down to the Kallang Wave Mall comprising 41,000 sqm of retail and restaurant outlets. It is home to the Japanese label Uniqlo, Swedish fashion house H&M and Harvey Norman from Australia. Weekend grocery shopping can easily be done at FairPrice Xtra.

It’s a food paradise all over Geylang. From frog leg porridge, beef kway teow, Chinese Ma La Huo Guo to Thai Mookata, you have a choice of eating out every week. Let us give you a tip: JB Ah Meng at Lorong 23 Geylang gets a 5-star thumbs up for its famous in-house pepper crab and black fried bee hoon.

Right next to the land parcel are two renowned educational institutions namely the Geylang Methodist School (Primary) and Geylang Methodist School (Secondary). This is definitely a plus point for families with school-going children.

New Launch Geylang East Avenue 1 Condo: Easy Accessibility

New Launch Geylang East Avenue 1 Condo is a city fringe project sitting on a prime plot of land. The Aljunied MRT station is right next to it. Hop onto this East-West Line and travel everywhere in Singapore with ease. The Circle Line interchange is conveniently located at Paya Lebar MRT station, an MRT stop away from Aljunied MRT station.

New Launch Geylang East Avenue 1 Condo: Guide Prices

The land parcel was awarded on 24 January 2014 to S L (Serangoon) Pte Ltd which submitted a successful bid at $145,890,000. The parcel attracted an aggressive 16 bids as it is near several good schools. Experts interpretted the breakeven price to be around $1200psf and estimate the selling price to start at about $1400psf.

Geylang East Avenue 1 Condo BE

New Launch Geylang East Avenue 1 Condo: Developer

S L Land (Singapore) Pte Ltd is a subsidiary company of MCC Land (Singapore) Pte Ltd (the ‘Company’) while MCC Land in turn is a subsidiary of Metallurgy Corporation of China Ltd listed in Shanghai and Hong Kong. The company is engineering services provider and developer in Singapore.

MCC Land, a Fortune 500 company, has been involved in renowned projects namely Universal Studios at the Resorts World Sentos and the Keppel Distripark. Recent years, the Company has also managed a variety of project types eg: from BTO to executive condominium to private condominium. These projects are 1 Canberra, Canberra Residences, The Canopy and The Nautical.

MCC Land has been in Singapore for the last fourteen years. It is working towards propelling Singapore into a 21st century global city through creating inspiring lifestyles and landscapes.

2) Unit Types & Sizes

Unit Description:


Size (Sqft):

1 Bedroom



2 Bedroom



3 Bedroom



4 Bedroom



3) Facilities



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The Location Map

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The Site Plan

Below site plan shows the architectural representation of the development project. If you require detailed information and presentation, contact us today!

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